Tag: User personas

How Creed helped TPAC replace legacy workflows with automation and access control The challenge TPAC Underwriters, Inc., a leading Managing General Underwriter with over 30 years in medical insurance, relied on a manual, “fax-machine”– style process for generating quotes and collaborating with brokers and clients. “We’ve always been frustrated at how hard it is for […]

At Creed, we’ve seen firsthand the challenges many of our clients face when it comes to user research. The struggle to navigate the research process and find suitable participants is real. In this blog, we’ll address some common concerns and share practical solutions that have worked for our clients. The User Research Conundrum Many organizations […]