Creed’s discovery process

Smarter Products. Happier Users. Better Business.

Every great digital project begins with clarity

In our Discovery process, we focus on three foundational pillars that guide what comes next:

1. Business and market insights
2. User research and testing
3. Technical feasibility and planning

The pillars of discovery

Business & market insights

What are your goals?

We ground your strategy in data—so you move forward with confidence, not assumptions.

Stakeholder interviews: Gather and align on objectives, constraints, and success criteria
Competitor analysis: Identify where key information is missing and highlight opportunities for differentiation
Data analytics: Surface trends and validate opportunities
Workshops: Rapid alignment sessions to prioritize business outcomes

User research and testing

Who are your users—and what do they need?

We uncover real behaviors and pain points to drive intuitive, high-value design.

User personas & flows: Map motivations, workflows, and decision paths
Mixed methods research & testing: Combine qualitative interviews with quantitative data
UX audit: Identify usability roadblocks and quick-win improvements
Feature prioritization: Focus on the functionality that delivers the biggest impact
Accessibility & best practices audit: Ensure inclusive experiences that meet WCAG standards

Technical feasibility and planning

Can your technology support your vision and deliver results?

We verify that your chosen stack can scale, integrate, and perform under real-world demands.

Technical review: Audit existing platforms, licenses, and integrations
Architecture planning: Design a resilient, scalable system blueprint
Systems integrations assessment: Identify system dependencies and connectivity
Technology alignment to the business: Match technical recommendations to your strategic goals

Aligning insights with action

As we work through these three stages to uncover critical insights, we map each recommendation to your timeline, budget, and core functionality, with full visibility to trade-offs and impacts. You’ll then get a concise findings report and a focused action plan, ready to implement.

Learn more about what you’ll walk away with

Visit our Discovery service page >

The value of discovery

Not sure where to start? Whether your digital product isn’t meeting expectations or you need a clear roadmap for a new solution, Discovery helps you make informed decisions, align user needs with business goals, and save time and resources.

Learn more >

Clear requirements

Risk mitigation

Cost & timeline accuracy

Technology assessment and alignment

High level systems architecture planning

Scalability and performance

Stakeholder alignment

Informed decision-making

Why Work with Creed?

Tech-agnostic, solution-first approach

We recommend what’s best for you, not just what’s easy.

Designed for long-term scalability

Every solution grows with your business.

A collaborative, transparent process

You’re part of every key decision.

Agile and adaptable

We refine as we build, ensuring the best outcomes.

Get in touch To Start Your Project >

What our clients say

“We are so very grateful for the expertise and exceptional support provided by [Creed]. The feedback we’ve received on the website has been overwhelmingly positive, and we attribute much of our success to your invaluable contributions. Thank you for being such a vital part of our journey!”

Catie Isham

Marketing Program Manager, Quantinuum

See what’s possible with a discovery

Get in touch