Bringing cause to life in the real world through digital activation
Special Olympics Minnesota hosts the Polar Plunge, a series of fundraising efforts to support athletic, health and leadership programs for athletes with intellectual disabilities.
Creed partnered with Special Olympics Minnesota to stabilize their existing website and then rebuild it to further support their fundraising and program goals.
Challenge
Improve the user experience
Increase awareness via fun, sharable features
Drive revenue through increased participation and fundraising
Solution
Performed design and solution audit for audience
Launched a fun, new, fully-responsive, and intuitive website
Website integrated social functionality to drive awareness and shareability
Website was built upon a powerful but easy-to-use custom back end
Provide ongoing user training and collaborative maintenance relationship
Creed team members volunteer and help with fundraising
As a continuing partner, over the years Creed has worked on improving site usability, performed two full site style refreshes, implemented a WooCommerce storefront into the WordPress site to sell Polar Plunge merchandise, as well as performed numerous code and database server upgrades.
In recent seasons, we have focused on spec’ing out and building various custom mechanisms to incentivize Polar Plungers to participate year-over-year and compete against each other in new ways to further drive fundraising efforts. We’ve also added scheduling features to improve the logistics for participants at Polar Plunge events and 5K races around the state
“This is fantastic — thank you!! For everything you’ve all done over the past several months. We literally couldn’t do it without you.”
Ann Forstie, Senior Web Manager, Special Olympics of Minnesota
