MVTA Website Redesign Improves Digital Experience for Riders
The Minnesota Valley Transit Authority, or MVTA, serves seven vibrant suburbs situated roughly 15 miles south of the Twin Cities. Formed in the late 1980s, MVTA is one of the more progressive independent bus transportation agencies.
Overview
MVTA issued a Request for Proposal to solicit bids for the redesign of their website. The Creed Team responded by presenting a comprehensive plan and approach that highlighted our proficiency in custom development and mapping technology. As a result, we successfully secured the project and established a partnership with MVTA.
Our development guidelines extended beyond the technical aspects. We performed a thoughtful UX and design review that encompassed both the visual and interactive elements of the site, always with an unwavering dedication to user satisfaction and accessibility across a spectrum of devices, from mobile to desktop.
Not stopping there, we made sure that the website seamlessly integrated with social media platforms, optimizing search engine visibility, and delivering comprehensive transit information, including routes and schedules. Furthermore, we remained committed to meeting compliance standards outlined by the Federal Transit Administration (FTA), thus ensuring that the website aligned with ADA and Section 508 requirements. With every step, our aim was to make the online experience both informative and user-friendly.
An important part of this project was to allow MVTA passengers to interactively review route information in real-time across many device types. To meet this user need, Creed developed a real-time interactive map with integrated routes and route alerts making use of a GeoJSON data feed coming from MVTA’s GTFS system.
Creed specializes in complex systems integrations and custom development allowing us to implement a complex approach to displaying relevant information in a clean and user friendly format. The results speak for themselves as can be seen the next time you need to plan your next bus route or take a peak at what MVTA has to offer in latest bus routing technology found here.
Seamlessly Connecting Passengers
Recognizing the importance of a seamless ticketing experience, we designed custom “Purchase Ticket” buttons specifically for external ticketing sites. These buttons bridged the gap between the MVTA website and ticket purchasing platforms, offering passengers a clear and efficient pathway to view routes and purchase fares. Whether integrated into existing pages or incorporated into new ones, these buttons ensured a cohesive transition between the MVTA site and external platforms, enhancing user navigation. Our objective was to create an effortless experience for passengers, streamlining the process of finding routes and purchasing fares, all while contributing to MVTA’s long-term profitability.
Creed strived to make the MVTA website an informative and user-friendly platform, contributing to the efficiency and enjoyment of every journey. The MVTA project was not just a redesign; it was a transformation, aligning MVTA with its evolving goals and ensuring a brighter future for transit in the Twin Cities suburbs.