Case study: Scaling e-commerce and inventory management for a growing retailer

The challenge

A well-established regional home appliance retailer needed to modernize its digital presence while adapting to the demands of a growing business. With multiple locations, complex internal distribution processes, and decades of established workflows, they couldn’t just plug into an out-of-the-box solution. They also needed to compete with the polished online experience of big-box retailers while working with a smaller team and budget.

That’s where Creed came in. Over the course of a decade-long relationship, we’ve served as a trusted partner, functioning as an extension of their internal team. We’ve guided major rebuilds, tackled tech debt, and continually aligned the platform to evolving business goals.

The solutions

Our team worked closely with the client to design solutions that fit how they already operated while setting them up with the infrastructure needed to expand and evolve.

Building a scalable and integrated e-commerce website

• Developed a hybrid CMS solution utilizing WordPress and .NET, enabling dynamic content updates while maintaining deep system integrations.
• Created a scalable digital storefront to showcase an extensive range of products and promotions.
• Integrated with backend systems, including warehouse tools and ERP systems, to ensure real-time stock visibility and pricing accuracy across multiple locations.

Streamlining inventory and operations for efficiency

• Enhanced inventory tracking and forecasting by tying ERP systems into warehouse management processes.
• Developed custom shipping and logistics solutions, ensuring accurate delivery estimates, service handling, and correct tax calculations across ZIP codes and states.
• Reduced manual work and improved reliability through technical improvements and real-time system updates.
• Managed and prioritized ongoing tech debt to keep systems lean and responsive.

Enabling growth and retail expansion

• Designed digital infrastructure that allows new store locations to be onboarded quickly, without needing to rebuild systems from scratch.
• Connected backend tools to support multi-location inventory tracking, pricing accuracy, promotional and marketing offer enablement, and financial reporting.
• Integrated business intelligence tools to support operational decision-making and long-term planning.

The results

Through this long-term partnership, the retailer has achieved:

A modern, scalable e-commerce platform

• The custom-built website supports online sales, promotional marketing, and real-time in-store inventory visibility, with a CMS that enables easy content updates without overwhelming their internal team.

More efficient inventory and operations

• Integration across systems improved forecasting, reduced manual labor, and ensured accuracy in logistics and pricing, even as they expanded into new markets.

Faster, more reliable logistics

• Custom shipping and tax solutions optimized fulfillment, improved customer experience, and reduced errors.

Seamless expansion to new store locations

• The flexible digital foundation makes it easy to launch new locations with full operational connectivity from day one.

A future-ready technology foundation

• By continually addressing tech debt, keeping data clean, and staying aligned with the retailer’s evolving goals, we’ve built a platform that’s ready for whatever comes next.

This kind of long-term collaboration is where Creed excels—working side-by-side with clients to align technology, operations, and strategy for sustainable success.

If you’re ready to explore what that could look like for your business, our team is here to connect.