WordPress redesign and rebuild boosts UX and brand consistency for Trauma Free World
Trauma Free World is a global nonprofit equipping educators, practitioners, and organizations with trauma-informed resources and training. As their offerings expanded from new workshops and community programs to digital products, their website lagged, with inconsistent styling, scattered content, and a backend that often tied up staff in developer requests.
To better showcase their mission, guide visitors to the right resources or donation paths, and put content editing firmly in the hands of their team, Trauma Free World teamed up with Creed for a brand refresh, streamlined WordPress build, and optimized user experience.
We guided Trauma Free World through a five-step process:
- Discovery conversations: In-depth interviews with key stakeholders to surface goals, audience needs, and pain points in the existing site.
- User-journey mapping: Defined primary visitor paths—whether an educator hunting for training modules or a donor supporting a scholarship fund—and used those journeys to shape navigation and content priorities.
- Design system & templates: Created a living style guide aligned to Trauma Free World’s refreshed brand and built custom page templates to ensure visual consistency and clear user flows.
- WordPress implementation & migration: Transformed the approved templates into a fully responsive WordPress site, managed the content migration process, and handled any additional needs through scoped change orders to maintain project alignment.
- Quality Assurance (QA), client training & launch support: Creed performed cross-browser and device testing (including WCAG 2.1 AA compliance), delivered a hands-on training session with a concise user guide, and provided launch-day support to resolve any issues quickly.
“Redesigning the Trauma Free World website was an exceptional experience from start to finish. The team demonstrated professionalism, creativity, and a deep understanding of our mission throughout the entire process. The end result is a stunning, user-friendly website that perfectly captures the heart of our organization. We couldn’t be more pleased with the outcome!”
— Diane Hersberger, Vice President of Operations at Trauma Free World
With the new site launched in April 2025, visitors now enjoy clear navigation and cohesive branding, making it easy to explore Trauma Free World’s programs, access training materials, purchase digital products, or donate with confidence.
“Before the redesign, we spent so much time wrestling with small edits and inconsistent styling,” says Vice President of Operations Diane Hersberger. “Now updates are seamless, and visitors find exactly what they need.”
Behind the scenes, the team can now make content updates directly within the WordPress content management system and is no longer constrained by developer budgets or timelines. Rigorous QA and accessibility checks uphold WCAG 2.1 AA standards, and an ongoing maintenance agreement ensures that any future updates are handled promptly, so Trauma Free World can stay focused on supporting educators and practitioners.
