Building software that lasts

How Creed’s development process turns strong ideas into dependable software

Project setup and architecture

Every great product starts with a solid foundation. Before any code is written, we use insights from Discovery to guide how we set up the right structure for a stable, scalable build.

Our early setup work includes:

Standardized environments for consistency across teams

Automated deployment pipelines for faster, more reliable releases

Scalable architecture so systems communicate seamlessly

Front-end and back-end development

Once the foundation is set, design and functionality come together. Our front-end and back-end teams work side by side to turn approved designs into responsive, data-driven experiences.

Development at this stage focuses on:

Writing clean, modular code
Using modern frameworks
Prioritizing performance, accessibility, and security

Code reviews and testing

Quality is always a team effort. Each feature goes through reviews and automated testing to keep code clean, consistent, and reliable from start to finish.

Our quality process includes:

Peer reviews for consistency and clarity
Automated testing throughout development
Catching issues before they impact users

Automation and continuous deployment

Speed and stability go together. With continuous integration (CI) and continuous deployment (CD), our automated pipelines handle testing, building, and releasing new code.

This approach helps us:

Test code automatically before release
Deploy updates quickly and consistently
Reduce downtime and avoid manual errors

Integrations and optimization

Modern digital solutions rarely live in isolation. Our developers handle third-party integrations—from CRMs to analytics and marketing platforms—to ensure smooth data flow and cohesive performance.

As launch approaches, we focus on:

Faster load times and responsiveness
Consistent performance across devices and browsers
Confirming scalability in real-world conditions

“We are so very grateful for the expertise and exceptional support provided by [Creed]. The feedback we’ve received on the website has been overwhelmingly positive, and we attribute much of our success to your invaluable contributions. Thank you for being such a vital part of our journey!”

Catie Isham

Marketing Program Manager, Quantinuum

Performance that lasts

A clear, consistent process keeps projects stable and maintainable. The combination of structure, thoughtful design, and reliable automation helps ensure that what we build continues to perform long after launch. At Creed, we believe great development is invisible. Users shouldn’t notice the code, only the experience it creates. And when everything works seamlessly and delivers on business goals, that’s when we know we’ve done our job.

Learn more about our approach

Case studies

Transforming a digital individual and family plan enrollment platform with UX-led design

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