Inside Creed’s Development Process
A behind-the-scenes look at how Creed Interactive’s development team builds high-quality, scalable digital products — from setup and architecture to code reviews, automation, and deployment.
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Project setup and architecture
Every great product starts with a solid foundation. Before any code is written, we use insights from Discovery to guide how we set up the right structure for a stable, scalable build.
This early investment keeps projects efficient, flexible, and ready to grow as needs evolve.
Our early setup work includes:
Establish consistency across teams and stages
Creating repositories and configuring environments
Make releases faster and more reliable
Implementing automated deployment pipelines
Databases, APIs, and services communicate seamlessly
Defining system architecture
Front-end and back-end development
Once the foundation is set, design and functionality come together. Our front-end and back-end teams work side by side to turn approved designs into responsive, data-driven experiences. Development at this stage focuses on:
- Writing clean, modular code
Easy to maintain, extend, and reuse - Using modern frameworks
Support long-term flexibility and scalability - Building with performance, accessibility, and security in mind
Ensure a consistent experience across all devices
Code reviews and testing
Quality is always a team effort. Each feature goes through reviews and automated testing to keep code clean, consistent, and reliable from start to finish. Our quality process includes:
- Peer reviews
Ensure clarity, consistency, and alignment with project standards - Automated unit and integration tests
Run continuously throughout development - Early issue detection
Updates never disrupt existing functionality
Automation and continuous deployment
Speed and stability go together. With continuous integration (CI) and continuous deployment (CD), our automated pipelines handle testing, building, and releasing new code. This approach helps us:
- Test and validate code automatically
Before it reaches production - Deploy updates quickly
Consistently across environments - Minimize downtime and reduce manual errors
for smoother releases
Integrations and optimization
Modern digital solutions rarely live in isolation. Our developers handle third-party integrations—from CRMs to analytics and marketing platforms—to ensure smooth data flow and cohesive performance. As launch approaches, we fine-tune every detail to make sure everything runs as it should, including:
- Optimizing load times
A faster, more responsive experience - Improving performance
Across browsers, devices, and user conditions - Verifying scalability
Under real-world demands before release
“We are so very grateful for the expertise and exceptional support provided by [Creed]. The feedback we’ve received on the website has been overwhelmingly positive, and we attribute much of our success to your invaluable contributions. Thank you for being such a vital part of our journey!”
Catie Isham
Marketing Program Manager, Quantinuum
Performance that lasts
A clear, consistent process keeps projects stable and maintainable. The combination of structure, thoughtful design, and reliable automation helps ensure that what we build continues to perform long after launch. At Creed, we believe great development is invisible. Users shouldn’t notice the code, only the experience it creates. And when everything works seamlessly, that’s when we know we’ve done our job.
Learn more about our approachCase studies
Transforming a digital individual and family plan enrollment platform with UX-led design
Let’s build smarter solutions.
Have a complex digital project in mind? We’re ready to help you bring it to life.
Call 651-356-6996