From Chaos to Clarity: How Creed’s IA Expertise Transforms Complex Websites

Websites have become increasingly complex, with some sites offering huge amounts of information spread across numerous pages and sections. While this wealth of content can be valuable, it often leads to a chaotic user experience that frustrates visitors and hinders business goals. This is where the transformative power of Information Architecture (IA) comes into play.

IA refers to the way content is organized and displayed on a website. A well-planned information architecture makes it easy for people to find the information they’re looking for and achieve what they want to do. At Creed, we understand that your website’s IA can make or break the user experience—and your business success.

Our IA transformation began with a content inventory and audit, followed by interviews with key stakeholders to understand business goals and known pain points. We conducted extensive user research to learn how customers actually searched for information and uncovered opportunities to improve users’ experience. Finally, we workshopped with the client to reorganize site content and restructure the navigation to better meet users’ needs. Our research led to a new information architecture featuring intuitive, user-focused content categories. We simplified the navigation, using clear and consistent naming conventions, and empowered the site’s search tool through a revised taxonomy and tagging system.

Is your organization’s complex website in need of greater clarity? Connect with Creed to talk about how we can help you achieve business success through better IA.