
AJ is Creed’s leading authority when it comes to operations. He started his career in tech project management in 2011 and joined the Creed team in 2015 as a jr. project manager. His dedication to his work and natural leadership skills helped him move up the ladder into more leadership roles, first as our Director of Project Management, and then to his current role as Senior Director of Operations and Delivery. Through a consultative approach, AJ and his team of project managers help our clients meet their goals with open communication to ensure alignment with project delivery timelines and identifying work-flow priorities. His collaborative approach helps his team of project managers be the seamless communication conduits between our clients and our teams to help ensure we meet requirements and on-time deliverables.
AJ is passionate about…
Communication and equity inclusion – AJ believes open communication and an inclusive environment hold the key for a better way of doing business. He’s passionate about making sure that every team member gets an equitable stake at work. From the most junior position to the most senior positions, it’s his mission to ensure that everyone on his team feels like they have a seat at the table, that they have a voice, and that they’re valued.
Key Skills
- Time and Budget Management
- Problem Solving
- Client Strategy
- Stakeholder Management
- Internal Resources
Notable Creed Projects
- ConvergeOne
- Customer Center, Cloud & IQ Portals Intranet rebuild
- OnGuard Lifecycle Asset Management
- Warners’ Stellian
- eCommerce Site Feature Maintenance and Redesign
- St. Paul and Minnesota Foundation
- Website Redesign
- University of Minnesota Carlson School of Management
- Drupal site migration and redesign
Fun Fact
AJ comes from a musical background and began his career in the music industry, managing record labels and doing public relations for the bands on the labels. He also has a very extensive collection of vinyl.

Clark’s 21 years of experience in the tech space and deep understanding of custom technology solutions expertly position him to carry out Creed’s vision for technology and strategy. Clark has been with Creed for over 8 years – having started as the Director of Technology, he was recently promoted to Chief Technology Officer. As Creed’s lead technology strategist and consultant, he recruits top talent in the market, oversees large custom client projects, implements innovative solution offerings, and leverages emerging technologies to deliver exceptional outcomes for Creed clients.
Clark is passionate about…
Clark is passionate about building and inspiring teams. He strives to create an environment where everyone can do their best work and feel supported in their career development. By investing in his team members and helping them grow, he ensures that Creed always has the best people in place to meet the challenges of the ever-changing tech landscape.
In his role, Clark is responsible for developing Creed’s vision for technology and strategy. Clark is an expert in custom technology solutions and is passionate about his work, constantly looking for ways to improve existing solutions and develop new ones. Clark stays on top of technology trends so that he can identify opportunities for Creed to create custom solutions that meet and exceed client’s current and future needs.
Through his work at Creed, Clark has proven himself as a visionary leader in the tech space.
Key Skills
- Team management and development
- Organization leadership
- Hiring and resourcing
- Sales support and business development
Notable Creed Projects
- ConvergeOne
- Customer Center, Cloud & IQ Portals, Intranet rebuild
- OnGuard Lifecycle Asset Management
- Conversations Portal
- Delta Dental of Minnesota
- Employer Service Portal
- Web Applications
- Roosevelt Solutions
- Security
Fun Fact
Although Clark thoroughly enjoys all things computers, it may surprise some folks to learn that he enjoys being outside and outdoor activities like fishing, hunting and snowmobiling. And, unlike many of colleagues in tech, Clark has never seen Star Wars or Star Trek.

As the leader of Creed’s sales organization, Paul brings over 20 years of sales experience with a core focus in enterprise sales in the custom software development, CRM and digital marketing, IT, and e-commerce. In his role as leader, through a consultative approach, Paul puts together custom packages of Creed solutions to help achieve each client’s unique business goals.
Paul is Passionate About…
- Getting to know each client and gaining an understanding of their business and business goals
- Helping clients propel their business forward with a custom suite of solutions
- Educating clients about technology solutions and their role in helping to achieve their goals
- Expanding and maintaining excellent client relationships
Skills
- Strategic digital consultation
- Growth strategies
- Direct Enterprise Sales
- Strategic partnerships
Notable Creed Projects
University of Minnesota, Carlson School of Management
Through consultation Paul uncovered Carlson’s core needs, and put together a suite of custom solutions to address their needs for redefining their web application and site, as well as attracting potential students.
Fun Fact
Paul loves to hit the falsetto notes of Frankie Valli’s “Sherry” on karaoke night and he’s an avid snow enthusiast – in winter you can often find him cross-country skiing or skijoring with his husky.

Leo began his career at Creed as a college intern and came aboard full time as a junior developer upon graduation. His ability to solve Creed’s most complex back-end project work combined with his natural leadership skills quickly moved Leo up the ranks to become one of Creed’s more senior and highly technical leaders. Leo is passionate about leading by example and ensuring that his team has the tools they need to be set up for success. Day-to-day, you’ll find him working with clients to help define their project requirements based on their goals, then coordinating development and design teams to deliver beautiful, fully functional websites.
Leo is Passionate About…
■ Solving complex puzzles
■ Data visualization
■ Team relationships
Key Skills
■ Data visualization
■ Software architecture
■ Visualization charts
■ Table representation
■ Editorial custom solutions
Notable Creed Projects
ConvergeOne OnGuard
■ Customer access portals
■ Authentication authorization
■ Role-based experience
ConvergeOne Conversations
■ Custom distributable web chat
Fun Fact
Leo is actually his middle name – his full name is George Leo Southwick, XIII. That’s 13 George Southwicks (they all have different middle names) dating all the way back to the Revolutionary War.

Who is Amy Cullen?
Amy leads the Creed design team in their mission to deliver technology that works beautifully. She brings 15+ years of digital design experience to Creed and she’s a certified success coach, which she’s found to be an invaluable tool as a leader for her team. If that weren’t enough, Amy is an entrepreneur, and her freelance days helped her sharpen and learn invaluable skills like estimating and understanding projects.
Amy is Passionate About…
User experience. UX has been a big part of Amy’s career, and she believes that UX is an important pillar in making exceptional digital design and is key for project success.
Key Skills
■ Digital design
■ Leadership
■ Front-end development
■ User experience (UX) design and research
Notable Client Projects
University of Minnesota, Carlson School of Management
■ Website redesign
UnitedHealthcare Research & Development (now OptumLabs)
■ Dashboard creations
■ App designs
■ Product Management
University of St. Thomas
■ Website redesign
■ CMS conversion
Fun Fact
Amy has trained and competed in whitewater kayaking and is a clinical hypnotherapist.
