Taking The Plunge
The Minnesota chapter of the Special Olympics’ Polar Plunge was in desperate need of a website overhaul. The site was outdated and server downtime was causing frustration for user and client alike.
When Creed was chosen to design and build the future digital home of Minnesota’s Polar Plunge, there were three functional requirements – make it easier for people to get involved and participate, make it easier to fundraise, and make it fun and shareable. Challenge accepted!
Our strategy, chosen technology and design came together to create a fully responsive, intuitive consumer experience with a powerful and easy-to-use back end.
Due to the complexity of the system we were building, and to ensure the hand-off to the Special Olympics team went smoothly, we established and maintained a highly collaborative relationship with Special Olympics throughout the entire project.
Over 15K participants annually.
Helping to support over 8,000 athletes.