On Jan. 24, Renata Sinn presented on considerations for mobile sites and responsive design at a lunch and learn event at Creed Interactive in St. Paul, MN. Above are her notes from the presentation. Join our Meet Up group for future events: http://www.meetup.com/Saint-Paul-Web-Design-and-Development-Lunch-and-Learns/.
Renata began her presentation with an overview of mobile sites and responsive design. She mentioned that 100 million tablet sales are expected this year and that half of the US population own a smartphone. She went out to point out that websites need to consider more than just a desktop vs. mobile component. She mentioned that they need to consider a full mobile experience and take the full spectrum of user experience into account.
There are three considerations for a mobile experience that include a native app, a mobile site that consists of a m.sitename.com, and a responsive design where the page reacts to whatever device you are using. Before diving into tactics, Renata stopped the group to talk about motivation and the fundamentals of human needs and motivation and how mobile plays into human needs. She stressed the need for fully understanding the needs of the mobile user and what balance of performance, features, interaction, and access the user needs from the experience. She also stressed the focus on the business providing the mobile experience to determine what the business needs and objectives for the mobile experience need to be.
Much more was covered in the presentation above, complete with mobile examples and templates for the group to play with.