Description

Over the course of two years, Twin Cities-based Creed Interactive and the California-based consultants Frank N. Magid have collaborated on a trend tracking application that has become a key tool for Magid's consulting group.

Challenge

To stay competitive, media outlets need to know which stories people are actually reading and how those stories rise and fall in popularity.

Solutions

The CPI tool combines "web scraping" with a powerful analytic tool that ranks and weights the information to generate a data stream that is easy to interpret so appropriate action can be taken. The tool currently reads and ranks an article every half second, plotting the data in hierarchical graphs.

This gives Magid an unprecidented edge in providing the most accurate trending forcasts for their clients. Rob Yarin from Magid says, "Once we saw the potential of the tool that Creed helped us develop, we knew we had a winner. In fact we contacted our patent attorneys right away."

The success of the tool has caught the attention of others, including MSNBC's David Gregory of 'Meet the Press' who began running a segment on Sunday mornings highlighting the political trends that the tool deciphered. Called the "MTP Political Trend Tracker," the tool allows a viewer to easily track and gauge the political stories that are on the rise and those that are fading from headlines.

Creed Interactive and Magid are continually refining the tool and adding features; ensuring that the application evolves to meet the diverse needs of Magid's clientele.

Features

A patent-pending algorithm that indexes information across the web. Trending reports, alerts, administrative override features, and multiple content feeds for different industries and locations.

Services

Project Management
Information Architecture
Strategy
Design
Development

We also created Magid Associates corporate website, which you don't need an account to access.